Either works. The audit is a great fit if you're not sure whether coaching is right for you, want clarity on your practice before committing to a longer container, or just want an outside perspective without a big investment. The full Self-CERTAINTY program is a better fit if you already know you want strategic support over time, are ready to build and not just assess, and want a thinking partner invested in your growth for 6 months. Some people do both — they start with the audit and enroll in the full program after. That path works too.

Most business coaches for therapists come from one lane: they were therapists who built a private practice and now teach others to do the same thing. That's valuable, but it's one perspective. My background is different. I have a Master's in Clinical Psychology and worked in mental health for over a decade. But I also spent 10 years in tech as a senior iOS and AI consultant working with companies like T-Mobile, Nordstrom, and CareRev. And I've spent years coaching entrepreneurs across industries — tech experts, course creators, consultants, beauty brand founders — helping them diversify income, land stages, and build businesses that flex when life changes. That cross-industry lens is rare. I'm not teaching you a template that worked for my practice. I'm helping you design something that fits you — your nervous system, your clinical style, your actual goals.

IFS stands for Internal Family Systems — a therapeutic model developed by Dr. Richard Schwartz that works with the different "parts" of a person rather than treating the psyche as a single unified voice. I was first introduced to IFS in college during my clinical psychology training and it's stayed with me ever since. I continue my education through the IFS Institute and stay current with ongoing training, so this isn't something I learned once and filed away. In coaching, IFS shows up when we notice the parts that are driving your business decisions — the part that over-delivers, the part that avoids raising your rates, the part that says "I'm not ready yet." We don't fight those parts. We work with them. When your inner system is aligned, strategy stops feeling hard.

Hypnotherapy is available as a tool in our work together, but it's never required. I'm a Registered Hypnotherapist in Washington State, and I find it genuinely useful for accessing the deeper parts of the system — the beliefs and patterns that don't always respond to strategy alone. That said, it's optional. Some clients want to use it, some don't. Either way, the coaching is effective. If you're curious about it, we can explore it together once we have a sense of where you are and what would serve you most.

That skepticism is fair — and honestly, it's a sign you're paying attention. The coaching industry has a real problem with people selling the illusion of success without having actually built anything. Here's what I'd point to: I have a verifiable clinical background — a Master's in Clinical Psychology, 10+ years in mental health, and a Registered Hypnotherapist credential in Washington State. My tech career is public and documentable. My coaching work has produced real, specific results for real clients. I don't hide behind vague testimonials or lifestyle content. And the audit exists precisely so you can experience how I work before committing to anything larger. If we're not a fit after that conversation, I'll tell you.

Yes — directly and without judgment. That guilt is one of the most common things I work with, and it's not weakness. It's a values conflict that lives in your nervous system. You became a therapist to help people, and the idea of making access harder can feel like a betrayal of that mission. We work with that part, not around it. What I've found is that when therapists free up capacity by shifting their business model, they often serve their remaining clients more fully and create more access over time — not less. You don't have to abandon your ethics to build a sustainable practice. That's actually the whole point.

No. This is business and performance coaching — not therapy, not clinical treatment, not mental health services. Our work together is forward-focused and strategic. I bring therapeutic frameworks like IFS to help you understand the internal obstacles that show up in your business — but we are not in a therapeutic relationship. There is a clear scope, a clear informed consent, and a clear distinction between coaching and clinical work. I take this seriously because my license matters to me, and because you, as a clinician, deserve to work with someone who actually understands these boundaries.